Since the Alexa Rank was discontinued, several tools and metrics have emerged as alternatives for website ranking and traffic analysis. These modern alternatives often provide more accurate data and detailed insights than the old Alexa system.
Provides comprehensive traffic intelligence and market analysis. It is a strong replacement for Alexa's global ranking, offering insights into estimated monthly visits, traffic sources, engagement metrics, and audience demographics. You can access its free basic plan or explore enterprise options on the Similarweb website.
This free service provides a daily updated list of the top million most-visited domains in the world. Unlike the old toolbar method, it uses anonymized DNS data from a large global network, making it a reliable source primarily used for security research and benchmarking, but also applicable for general domain popularity. The rankings are available on the Akamai website.
A powerful SEO suite known for its robust backlink analysis, keyword research, and organic traffic estimations. Its proprietary "Ahrefs Rank" (AR) metric measures a website's strength based on its backlink profile quality and volume. A free limited version is available, with full plans starting at a monthly fee on the Ahrefs website.
An all-in-one marketing platform offering features for SEO, PPC, content marketing, and competitive analysis. Its "Authority Score" provides a data-driven metric combining backlink data, organic visibility, and spam factors to judge a domain's overall quality. You can find more details and a free trial on the Semrush website.
Moz offers metrics like "Domain Authority" (DA) and "Page Authority" (PA), which predict how likely a website or specific page is to rank in search engines. These scores are widely used for link-building and competitive analysis. A 30-day free trial and paid plans are available on the Moz Pro website.
These articles and tools describe how to analyze website popularity using modern metrics like Domain Authority and traffic estimation tools.